Marketing & Networking

Marketing for Mister Sparky Franchise Owners

Most business owners don’t start their businesses just to become full-time marketers. For many owners, marketing is a chore—a task that gets in the way of what they really want to do.

On the other hand, there are other owners who enjoy testing out new ways to attract and retain customers, build revenue, and use marketing spend more efficiently.

Regardless of where you land, Mister Sparky® provides our franchise owners with a marketing system that adapts to their needs and goals. Want to operate the levers of your own marketing campaigns? Our marketing toolbox lets you do just that. Want an expert to handle your marketing while you focus on completing jobs and dispatching technicians? Our marketing system is built for that too.

Generate More Leads, Grow Revenue & Retain More Customers

Our owners all receive the following marketing tools as part of their fully integrated system:

Marketing Toolbox: Our owners get a complete toolset of social media posts, social media ads, direct mail materials, TV and radio ads, and customizable materials designed to attract customers in your territory.
On-Call Marketing Coach: Every owner has their own marketing coach to help them manage advertising spend and maximize their market presence and leads.
Website: Every owner has a locally optimized website to help drive traffic to their business.

You Do Good Work & Let Your Marketing Do the Rest

Part of our growth nationwide is due to our incredible marketing system that turns Mister Sparky businesses into finely-tuned marketing machines. Whether you’re looking for a marketing partner or for someone to take the marketing side off your hands, Mister Sparky’s industry-leading marketing system is the toolbox you need.

Check out one of our recent commercial spots to see the power of Mister Sparky® marketing!

Peer-to-Peer Networking

Owning and running a business is tough. Business owners are typically independent thinkers, trailblazers, and hard workers. They’re the kind of people who work later than anyone else, set bigger goals than anyone else, and take bigger risks than anyone else. As a result, there aren’t a lot of people who know what they go through on a daily basis.

On a purely practical level, business owners often run into problems that no one else in their life knows how to solve. Hiring and retaining good technicians, staying updated on the most current technology and marketing solutions, figuring out how to generate new customers and create repeat business from former customers, and other problems are not typical conversations for non-entrepreneurs. Where can a lone business owner go for answers?

The people who know the most about their experience are usually their competitors. As part of our nationwide franchise network, Mister Sparky® owners don’t have that problem.

Get the Collective Wisdom & Experience of Owners Nationwide

Mister Sparky® owners get the benefit of networking with many other electrical service business owners across the country, all of whom have faced similar challenges and have the answers to solving similar problems. For that reason, our peer-to-peer network is one of the single strongest advantages of owning a Mister Sparky® franchise.

Develop Relationships to Steer Your Electrical Business Well

Peer-to-peer networking among Mister Sparky® owners isn’t just for fun—it gives our owners a genuine edge in the marketplace. Our owners share concrete advice that translates into better customer loyalty, increased sales opportunities, and employee development. Because every Mister Sparky® owner is in charge of their own territory, these relationships also generate referral opportunities. If you’re new to business ownership, our peer network includes mentorship opportunities, so you’ll get guidance from seasoned contractors and business owners.

Our owners help each other navigate common problems like: