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How To Recruit & Retain Electricians

November 17, 2021

If you’re looking to build an electrical service company from scratch or already have one, but you’ve been having trouble attracting qualified applicants, or having anyone apply for that matter, you’re in luck. Our team has proven processes and strategies needed to ensure you’re only hiring and retaining the best electricians in your area.

How to Hire Electricians for Your Business

An electrical business without electricians isn’t much of an electrical business at all. While posting a social media post on your personal page or creating a job ad online seems like it would be enough, finding and hiring the right electricians for your team, business, and goals requires a bit more effort.

But believe us: It pays off.

Market Your Company Correctly

First and foremost, it’s essential to make sure you’re marketing your company correctly. Not understanding your company’s competitive edge, using poor quality marketing branding and strategies, and mixed messaging online can tarnish your company’s marketing, making it harder to attract applicants that will be a good fit.

Seek The Right Employee

To make sure you’re setting up your business and the rest of your team for continued success, it’s important to take a critical look at your current hiring process and ensure that you are marketing correctly, scheduling interviews with the right people, and ultimately hiring the right employees for your team.

To start your hunt off, it’s best to determine what your team needs exactly. Is it an electrician specializing in rewriting? Or a professional who is dedicated to safety? Whatever it is, write it down and commit to finding that type of employee who also passes these two categories:


You should always check with your local regulations on what training and certification electricians need.

Culture Fit

As much as a good electrician must have the proper training, experience, and skills, it’s also essential for them to have the right attitude and personality to fit into your pre-established or brand-new work culture. Hiring someone solely for their skill, over what else they could bring to the table, can harm your business in the long run, running the risk of ruining your chances at employee retention for that employee, as well as their coworkers.

Invest in Training

It’s always important to invest in the proper training for your employees. This includes the orientation training needed to make sure your new electrician starts on the right foot, understanding any specific processes you and your team might follow, or anything else they need to be aware of when completing their various tasks.

Having a training plan established and implemented involving continuous training after their first 90 days can make a difference in helping your employees want to continue working for you and your electrical company – but this isn’t the only way you can work to retain your newly hired electricians.

How to Retain Employees

As hard as it may be to find the best local electricians and have them join your team, it’s also imperative to ensure you’re retaining your employees. Having a high turnover rate can cost you thousands of dollars every time someone new needs to be hired.

While Mister Sparky gives you the training and resources needed to establish your own electrical service company, it’s hard to do so without a team of electricians to deliver quality electrical repairs, installations, and more. In an ever-growing industry, the competition is as big as ever.

Some of the ways our franchising model goes beyond hiring and helps retain your employees include:

Technical Training Program

We off technical training that goes beyond the traditional training you see included with electrical franchise ownership. Finding and retaining employees is one of the hardest things to do. Our program combines online classes, resources to complete on your own, and on-the-job training to help you train your team and train yourself on how to motivate your team and be the best Mister Sparky owner you can be.

Through a dedicated onboarding training process and continuous training for both your leaders and employees via our Success Academy, you’ll be able to participate in instructor-led courses that help you:

  • Grow your leads and business revenue
  • Increase your number of service tickets
  • Create comprehensive solutions for your customers
  • Get more positive reviews and referrals
  • Add memberships to your business’s portfolio

Having continued training for yourself and your team encourages employee retention, ensuring your team knows that during their time working with you, they’ll have the ability to continue growing and mastering their skillset.

Providing Expert Business Help Whenever You Need It

As a new business owner, it can be easy to feel alone at times. With Mister Sparky’s franchising team, you’ll have continued access to a team of seasoned veterans in the industry to offer you advice on whatever challenge you’re looking to overcome, whether that’s a significant turnover rate or zero applications on your electrician job posting.

Be a Great Place to Work

Last and not least, it’s essential to make sure you continue to make your electrical business a great place to work! Some things that will help you grow your team and improve your retention is by making sure your company has:

  • Generous benefits
  • Onboarding training
  • Flexible schedules
  • Employee appreciation
  • Professional development plan

Ensuring your business is the best business to work at will help you stand out among the other electrical companies searching for employees and prevent your top talent from pivoting to another competitor.

Ready to Explore How to Franchise with Mister Sparky?

If you’re tired of hiring, rehiring, or simply having major trouble trying to find electricians to apply in the first place, Mister Sparky Franchise Development can help! When you’re ready to learn more about how to open your own Mister Sparky electrical franchise, give us a call. We’re always happy to hear about your current business roadblocks and provide insight on how Mister Sparky can help!

Shouldn’t we be talking? Reach out to the Mister Sparky franchise team online to take the first steps in becoming an owner.

Become a Mister Sparky Owner!

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